In 2018, the shipment of smart speakers reached 86.2 million units, three times as much as in 2017. The global smart speaker market is showing an explosive growth trend. Global smart speaker Market Statistics released by Strategy Analytics in the fourth quarter of 2018 show that in the fourth quarter of 2018, global smart speaker shipments reached 38.5 million units, up 95% annually, while exceeding the total shipments in 2017. In 2018, the shipment of smart speakers reached 86.2 million units, three times as much as in 2017. The global smart speaker market is showing an explosive growth trend.
There are reasons why smart speakers enter the home environment. WiFi network in home environment can support intelligent voice assistant to be online at any time. Family environment also has the least voice interference and the best privacy. In addition, in the family environment, the need for assistants in the service environment is very diverse. For example, you want to turn on the lights and turn off the lights, you want to order a takeaway, you want to buy goods online, these can be achieved in the family environment. And most importantly, these links interact with voice and smart speakers, which is much more convenient than mobile phones.
That is to say, the reason why intelligent voice assistant appears in the form of smart speaker in the family room is mainly to solve these problems:
First, psychological barriers; second, the diversity of service scenarios; third, more convenient than mobile phones.
As a result, smart speakers will become a wave of users solving a variety of life problems at home in the United States. Because it naturally avoids the use of mobile phone scenarios, forming a useful supplement to people's daily life.
As is estimated by Strategy Analytics that about 60 million households worldwide currently have at least one smart speaker. By 2024 and 2025, the global smart speaker market will reach 30 billion and 40 billion US dollars.
It is worth noting that after the blowout development of global smart speakers in 2018, smart speakers entered the second half of 2019. Consumers pay more attention to the interactive experience of smart voice, not just the price. The latest "Technology, Media and Telecommunications Industry Forecast 2019" report of Deloitte also pointed out that sales of smart speakers continued to grow in 2019, but the growth rate would slow down compared with 2018, or only half of 2018.